When discussing new product ideas, the route to market from a clinical affairs perspective should be a vital part of the discussion.
We often experience when called to a customer that a late involvement of the clinical affairs team into a development project can make things difficult as the potential requirement for a clinical study might kill the budget for product development. Looking early on at the SOTA, other products on the market, potentially equivalent devices etc. will help to build a solid clinical development plan, which is something we are happy to help with.
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